BOMBER WAS BORN FROM A DESIRE TO BRING THE BEST OF ALPINE LIFE TO THOSE SEEKING UNFORGETTABLE EXPERIENCES. AFTER A DAY ON OUR SKIS, YOU WILL FEEL THE BOMBER DIFFERENCE.
For us, the joy of skiing goes beyond the thrill of performance: the entire alpine experience is a pastime built for creating life-long memories best shared with the people you love most. To ski without inhibition, though, you need outstanding equipment. Our sleek, exceptionally hand-crafted skis are designed by passionate artisans in our factory at the foot of the Italian Alps. All of our Italian-made gear, clothing and accessories—from poles, helmets, base-layers and jackets—are produced to the highest possible standards and materials. With an emphasis on innovation, expertise, and savoir-faire, our goal is to empower the novice, the pro, and especially intermediates, to embark on shared adventures with confidence and style. We can proudly confirm that we have now developed precisely these skis. Our own bold resolve comes from this commitment to quality and technical prowess – we just know that after only a few days you’ll ski Bomber for life.
A LOVE OF THE SPORT AND THE ALPINE LIFESTYLE, ALONG WITH THE UNWAVERING PURSUIT OF EXCELLENCE, IS THE PERSONAL TALE AT THE CORE OF THE BOMBER MESSAGE.
As a leading entrepreneur in the luxury market, our chairman Robert Siegel stepped into his first pair of skis at the age of two. By the time he was a teenager, he attended the prestigious Green Mountain Valley School in Vermont—a breeding ground for winter Olympians—where he and his fellow students trained together six days a week, challenging themselves everyday to exceed their own expectations, to hone their technique and foster the highest-level performance mindset. But beyond the sport itself, the experience influenced Robert’s sense of conviction: to be the best, you have to push beyond all perceived limits and ‘Aim Beyond©’.
This is the core of Bomber. And that same mindset has served Robert since he and KT Bren acquired Bomber in 2013. It only took Robert one clip-in and downhill run to know there was no competition to Bomber, and he’s made it his goal to share that joy that he experienced—especially novices and intermediate skiers—of this euphoric feeling ever since. This conviction and passion is now embodied by our artisans and team members who strive every day to maintain this ethos. We start each day with the collective goal of bringing our mix of creativity, innovation, and savoir-faire to the luxury performance sector and our community.
“Racing as a teen in the ’70s I dreamt of creating skis that elevate all skiers' skill levels sufficiently to share the euphoric sensation I experience. Bomber skis make this possible, enabling skiers of every level to achieve their own personal best, elevating their Alpine experiences beyond expectations.”
head of bomber